Many companies make the mistake of believing that simply sending out a press statement guarantees media visibility. The reality is, most end up in the digital void, ignored by journalists. Frequent pitfalls include focusing on internal terminology instead of a newsworthy story; absent clear calls

Deciding regarding a media announcement and organic media attention can be tricky for companies . While a media announcement offers guaranteed control over your message , it's essentially self-promotion. Reporting – secured through contacting journalists – carries significantly more credibility w